Techniques / Printing

Fluorescent Ink

Neon flair that's nothing short of spectacular: fluorescent inks reach futuristic hues — hot pink, safety orange, signal green, rocket red, electric blue — that standard CMYK physically cannot mix, and they glow under UV light.

These are real Pantone neons (PMS 803 yellow, 805 red-orange, 806 pink, and friends), run through offset and letterpress with meticulous color matching. We blend fluorescent pigments into custom mixes, layer them over white ink on dark stocks, or go full send and print onto neon paper itself.

Fluorescents are a Publicide signature across formats: edge-painted business cards, book interiors that vibrate, invitations that read as events, kraft hang tags where neon pops against raw fiber, and posters that stop foot traffic. If your brand color is "louder," this is the technique.

The neon shelf

PMS 806 — the hot pink that made our reputation; vibrates on white, detonates over white ink on black.
PMS 805 — safety orange-red, the traffic-cone hue that stops foot traffic.
PMS 803 — highlighter yellow, glorious on kraft.
Custom mixes — fluorescent pigment blended into any base color for a neon nobody else has.

An honest note on neon

Fluorescent pigments trade a little permanence for the glow: months of direct sunlight will soften them. We spec them for cards, books, invitations, and interior pieces — not storefront windows. Under a blacklight, they do exactly what you hope.