Embossing: Make a 3D Statement
Embossed printing presses an image into paper, creating a three-dimensional effect: texture and visual interest for invitations, hang tags, business cards, labels, and beyond.
An embossed feature creates a tactile element: raised design makes a piece more memorable and engaging in the hand, and helps printed materials stand out from the flat-forward competition.
Blind embossing uses no ink or foil at all, the raised design is the only visual element, rendering a subtle and sophisticated final product. Foil embossing combines foil stamping with embossing for a raised effect that incorporates color as well. Both are done on a press with a custom metal die that is heated and pressed into the paper, leather, or other substrate.
Good to know: embossing is not ideal for very small details or fine text. It can also be more costly than flat printing due to the expense of die-making and press setup. Embossing is best when designed for the process: bold marks, logos, and patterns emboss beautifully; six-point body text does not.
Used well, embossing turns a printed piece into an object that invites interaction. At Publicide it's our specialty and understand how to achieve the statement you intend.