Custom Specialty Printing NYC | Assorted Business Printing (l to r): Neon Letterpress Buckslip on Crane’s Crest Felt Paper; 6-color Offset Bullseye Business Card printed on Colorplan’s “WhiteFrost”; Fluorescent Pink Letterpress + Rainbow-Fish Foil Stamping on; Fluorescent Sticker on Die-Cut Strathmore Adhesive Paper.

Custom Color Printing NYC: Neon or Fluorescent?

Custom Electric Color Stories + Brand Identity Inspiration for your

Personal and Business Stationery Printing

 

BURST into Futuristic Tradition

Increasingly: We encounter requests for electric, fluorescent + neon colors to be washed over the complete spectrum of NYC Business Stationery, Book Printing, and Event Invitations. Naturally, we find ourselves pressed to comment on the colloquial interchangeability of these terms.

Neon, in common use, can refer to any barrier-reef hue, typical of reflective gear, “Hazard Zone” signage, and the 1990s masterpiece, Hackers.

Truth: Neon is red, Hot Red—perhaps “Blood Orange” if you’re fancy—since it happens, in fact, to be a specific element on the periodic table.

A noble gas, Neon has become an accessible catch-all term for those of us who preferred to do their English homework during science class. SO, to create  that palpable radioactive-look in a tone other than red, a color-chemist would have to travel across the elemental tetris tiles over to Xenon for blue, Argon for lilac, and on. Within the strict context of “neon” or “electric” pigments for printing, the color-monopolists at Pantone (and the trail of masterful artists before them) derive color from luminous mineral sources, like phosphor.

No one Does it like RhiRhi!Check out more Intergalactic Metallic + Fluorescent Pigments from Fenty for colorstory inspiration. Just like dye, MakeUp packs a mineral punch.

“The only place Neon could actually printed,” our worldly Print Expert explains,  “is Jupiter—where the planetary pressure is high enough to mutate the gas into a solid.” Give us a few media turnaround cycles, and soon enough Publicide will be bringing you interplanetary printing.

“Fluorescence”, a broader and more appropriate term than “Neon”, refers to the agitated electromagnetic unions of light + element. Fluorescent Color, will present itself when stimulated by the illuminated bringer of truth: ultraviolet light. UV is just beyond the violet light spectrum visible to the human eye. The short wavelength of UV reacts with the naturally occurring fluorescent lumens in minerals, gases, + even living creatures (hello, bioluminescence) to produce that spectacular hilighter glow we all know and roll with.

At the end of the ink barrel—ethereal plankton, exterior signage, and Pantone Color-Chips have luminous atoms in common.

GET YOUR GLOW ON with NYC CUSTOM COLOR PRINTING

Whether you call it “Neon” or “Fluorescent”, we promise to pick up what you’re putting down. Rely on the rainbow powers at Publicide to bring electric tones + Custom Color to your order of Specialty Printing.

After all, if Pale Pink and soft blue tints are the new neutrals, and Clear Gloss as Special as Gold, then fluorescence is certainly the new Black. Severe as “Ebony”, uniform as Slate, illustrative as calligraphic spot detail: neon-tinged pigments solidify your print with the power to stun.  Consider these future-facing standards when you feel the urge to liberate the charismatic chromatics for your next run of custom Business Cards and Colorful Business Stationery.

Check out some of our most eye-catching samples below, and Call our NYC Print Shop to get started on your next run of Custom Stationery + Business Printing.

Call Publicide for your Colorful Commercial Business Printing Tonight!