Holographic, Chameleon, Iridescent, Oil Slick, Psychedelic—there are endless epithets for the latest standard of custom printing.
To get Specific, a hologram is a photographic recording of a light field. “Oil Slick” is certainly an apt descriptor for the iridescent effect of Holographic Foil Stamping, however, we find this term limiting, as “oil-slick” is nothing more than a static all-over print. Most specific to the world of printing, “Holographic” Chameleon Foil Stamping denotes reflective, mirrored foils with a dominant silvery tone that will shift into an array of searing, liquid-like colors when exposed to light. Depending on the angle and intensity of light surrounding the print, amorphous trails of white gold, chrome, turquoise, pink, and orange are prone to appear. At Publicide we’re obsessed with “Chameleon Printing”, as this ultra-apropos term can expand the family of Foil Holography to include the reflective fractal reptilian-scale effect of luxury geometric foils.
Ultimately, the full effect of Chameleon Foil Stamping remains exclusive to the eye of the beholder, making it the prize choice for your custom Specialty Printing. Like a continuously evolving jungle lizard, Chameleon Foil Stamping presents a fresh face at every turn.
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Like most new aesthetic developments of the Millennial era, Holographic Foil Printing exists in the slippery zone between externalized nostalgia & the agency of future-facing ideals. Depending on your use of this special effect, it could suggest an up-to-date printed evolution of tie-dye, or recall CD-fueled cross-country road trips. With equal impact, this custom foil burns with the brilliance of inter-dimensional travel, or the ice-hot beam of a laser. Regardless of your intended aesthetic connotations, Chameleon Printing will seal your print run with a mesmerizing quality.
Shake up the Professional Arena! Publicide welcomes you to Hypnotize the recipient of your Business Card with the specialty of Holographic Foil Stamping. For those that value subtlety as much as originality, select this custom feature as an Edge Gild treatment. A morphing Metallic flash will offer technicolor distinction to a print run in need of extra personality, so choose have your logo type & graphic achieved with holography.