CREATIVE COMMERCIAL PRINTING:
THE SLEEK INTENSITY OF OFFSET PRINTING
The Best NYC Business Cards
Scream for Streams of rushing Custom Color
Offset has been a staple of commercial printing for the greater part of any living persons’ comprehensible century—19th, 20th, or 21st. While digital printing has taken the spinning, pigmented-pressure off the backs of Offset-rollers in favor of CMYK brochures, buckslips, and product packagingmultiplicities: what was common yesterday tends to be covetable today.
Offset Printing has become the brightest and smoothest addition to the calling-card connoisseurs’ collection of Luxury Business Cards.
With the color chemists at Publicide on your team, your print-run stands to surpass the competitor’s card with the strength of solid Color. You’ll know your card is the finest when you see how your Pantone Purples compare to those CMYKan’ts.
In The Know Specs
IN THE KNOW. Leap for Layers of Color. Offset Printing relies on the immiscibility of oil & water. The printing screens are literally color-blocked, ensuring exact pigments ripe for layering. Especially perfect for gradient duotone & tritone effects, Offset Color gives you the custom capability to print solid color to any opaque or transparent tone your tastes command.
IN THE KNOW. Make the most of Metallics. Sparkly Offset Pigment is the Warhol to black paper’s Brigid Berlin. Foil-free luster keeps costs low, while avoiding those Controversial Foils you might have heard about. For the maximalists among us: combine the two (as above) for gleaming, stardusted divinity.
IN THE KNOW. Say YES to Seamless Glamour. Two dimensions are just as good as three. Offset planographic printing brings smooth style to your business stationery. Pop-y & bright with eye drenching color, this is the very height of commercial standards. Finish with a slick coat of UV Gloss or Designer Lamination to shellac yourself among the greats.
ROLL WITH ANOTHER KIND OF SUBSTANCE
HOW IT WORKS
First, an acid-etch of your art file is melted into a thin metal plate, commonly known as a “screen”. Super skinny for optimum malleability, this aluminum plate is designed to scroll through a wild technicolor ride.
As the screen goes through the Offset Press, it’s coated with an oil-based Ink that’s chemically attracted to the gentle grooves of the aforementioned etching. Gripped by these grooves, the ink stays in the graphic space while the plate is splashed with water to clear away any excess. A neat, color-soaked image is left in place. Then, the plate rolls onto a rubber blanket, transferring the imagery onto the paper. Each color requires its own exclusive trip through the press, so your selection of 2-color, 4-color, or 6-color set-ups will determine how many times your print goes through the Offset Roller Adventure.
Involved as this process might seem, Offset Printing is nearly as rapid as the service that has largely replaced it: digital printing.
It takes quite a bit of knowledge & know-how for printers to achieve expertise in this field. Most exciting of this premium technique is one’s opportunity to play with Color to a thrilling, artistic degree. Should you have the energy, you could customize & command the colors in your print job to be totally unique formulas of your vision. Make sure to ask us about the uncompromised bliss of Custom 5-Color printing. If you happen to bleed in neon, like we do, the addition of a fluorescent hue will spark your lingering Highlighter hay-fever.
Take a trip through some of our Sample Department’s finest…
READ THIS RAINBOW
You Can Never Get Enough Offset Printing
Commercial but far from common, Offset Printing has artistic roots in Lithography, an 18th century improvement of mezzotints and aquatints. This allowed artists to etch & colorfully mass-produce their work for the first time; so marked The Beginning Of The End of cloistered, disciplined hand-copies & one-of-a-kind works. One could make the claim that profitable Offset Lithography was the Fin de Siècle set’s pre-Dada premonition of Pop Art. (We predict 3D printed mega-masterpieces will become the next authoritative fashion, as group-work, digital-dependency, and the novelty of totally-still-dimensional-forms seem to be unassailable assets to millennial minds. Donatello weeps.)
Defy the spoils of our current age in favor of traditional innovation! Offset Printing brings the distinction of fluidity to your print run. For all its analog heritage, Offset methods are extremely compatible with digital proofing systems, delivering more exact previews than any other printing technique. Sign up + Scintillate: Email the expert printers at Publicide for your next run of custom Business Cards.
Backdrop Throughout: Dazzle Camouflage-Inspired “LIQUID VOLTAGE” Custom Print x Chris Wegman