Controversial Foil Stamping?

Publicide examines the current climate of extreme, Metallic + Gold Leaf Printing…

  • API Group produces + provides some of the most precious Foiling Materials on the market.
  • Methyl Ethyl Ketone is the primary solvent used in foil formulations at API Group—think of solvents like the soy lecithin emulsifier in your favortie candy bar.
  • Shell is the top supplier the world-over for MEK
  • Shell’s refinery in the Netherlands, the source of the finest methyl ethyl, burned down early fall 2017.

Simultaneouslythe eerily mnemonic-matched American Petroleum Institute has been pasting fresh propaganda across printed publications & digital media platforms. With aims at transparency, the “Power Past Impossible” campaign implements a white-on-white, type-heavy layout to let the fashion industry understand how dependent we are on oil (who knew!) while implying a dubious sense of goodness—and godliness—in their quest to “safely fuel” the world.

wwd vogue w conde nast api petroleum illuminati blind deboss

… Lets have a moment and take in Power Past Impossible’s computer generated attempt to suggest the official majesty of a blind emboss. What they have achieved, with frightful success, is a complete commitment to the Ghost Impression, due in part, no doubt, to the haunted echoing cries of oil-slick ducks & dolphins choking on Shell-spillage as we speak. **Ed Note: We mean no disservice to the ever chic blind deboss Ghost Impression Business Card** 

BACK TO matters specific to the future of your Foil Stamped printing: we suspect a number of motives and missions behind these synchronized instances of Big Oil tom-foolery—all unprintable.

Our friends at API Group were as quick to release a response to the issue as this scribbler has been slow to report. In their press release, API laments the other API’s factory-fire induced loss of MEK solvents and the fall-out imminent to foil production. Foil prices are bound to rise fractions of cents, our foilers warn while making a vow to take petroleum-alternative solutions into their own precious-metal-dusted hands. This Manhattan Printer has yet to see any ramifications; the inherent controversyof supplying goods apparently steeped in petrol-product notwithstanding. Complaints in regard to (standard) foil prices have remained within the usual parameters.

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At our NYC Print Shop, we happen to thrive on controversy as much as we appreciate true-transparency. Publicide stands with the gleaming glory of Foil Stamping, while actively resisting the human dinosaurs and their fossil fuel shade. It bears saying, Printers have a long history of keeping their environmental practices up-to-date, adapting to toxicology standards sooner than [Redacted] or even [Redacted]. It takes little more than a quick convo with Print Industry veterans to gather tales of continuously evolving formulas: gone are the neon days & nights of fluorescent foils made with authentic fluorescent fumes and minerals. In fact, our own stand-by alchemist has been hard at work on the Natural-Power Printer front for longer than we can legally say. Our trust lies in API Group’s more than capable hands for the solvent-solution.

We welcome you to flash through our fabulous Foil Stamped Prints, replete with the allure of controversy, and the luxury of scarcity. Enjoy with the same longing you feel for original-formula Four Loko & ammonia+plus Ajax, as we approach the age of cleaner ethical foils. Send Us an Email to get your Foil Printing fired up today!

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