Controversial Foil Stamping?
Publicide examines the current climate of extreme, Metallic + Gold Leaf Printing…
- API Group produces + provides some of the most precious Foiling Materials on the market.
- Methyl Ethyl Ketone is the primary solvent used in foil formulations at API Group—think of solvents like the soy lecithin emulsifier in your favortie candy bar.
- Shell is the top supplier the world-over for MEK
- Shell’s refinery in the Netherlands, the source of the finest methyl ethyl, burned down early fall 2017.
Simultaneously—the eerily mnemonic-matched American Petroleum Institute has been pasting fresh propaganda across printed publications & digital media platforms. With aims at transparency, the “Power Past Impossible” campaign implements a white-on-white, type-heavy layout to let the fashion industry understand how dependent we are on oil (who knew!) while implying a dubious sense of goodness—and godliness—in their quest to “safely fuel” the world.
… Lets have a moment and take in Power Past Impossible’s computer generated attempt to suggest the official majesty of a blind emboss. What they have achieved, with frightful success, is a complete commitment to the Ghost Impression, due in part, no doubt, to the haunted echoing cries of oil-slick ducks & dolphins choking on Shell-spillage as we speak. **Ed Note: We mean no disservice to the ever chic blind deboss Ghost Impression Business Card** …
BACK TO matters specific to the future of your Foil Stamped printing: we suspect a number of motives and missions behind these synchronized instances of Big Oil tom-foolery—all unprintable.
Our friends at API Group were as quick to release a response to the issue as this scribbler has been slow to report. In their press release, API laments the other API’s factory-fire induced loss of MEK solvents and the fall-out imminent to foil production. Foil prices are bound to rise fractions of cents, our foilers warn while making a vow to take petroleum-alternative solutions into their own precious-metal-dusted hands. This Manhattan Printer has yet to see any ramifications; the inherent controversyof supplying goods apparently steeped in petrol-product notwithstanding. Complaints in regard to (standard) foil prices have remained within the usual parameters.
At our NYC Print Shop, we happen to thrive on controversy as much as we appreciate true-transparency. Publicide stands with the gleaming glory of Foil Stamping, while actively resisting the human dinosaurs and their fossil fuel shade. It bears saying, Printers have a long history of keeping their environmental practices up-to-date, adapting to toxicology standards sooner than [Redacted] or even [Redacted]. It takes little more than a quick convo with Print Industry veterans to gather tales of continuously evolving formulas: gone are the neon days & nights of fluorescent foils made with authentic fluorescent fumes and minerals. In fact, our own stand-by alchemist has been hard at work on the Natural-Power Printer front for longer than we can legally say. Our trust lies in API Group’s more than capable hands for the solvent-solution.
We welcome you to flash through our fabulous Foil Stamped Prints, replete with the allure of controversy, and the luxury of scarcity. Enjoy with the same longing you feel for original-formula Four Loko & ammonia+plus Ajax, as we approach the age of cleaner ethical foils. Send Us an Email to get your Foil Printing fired up today!