RAISED TYPE + INK PRINTING | NYC
Embossing | Engraving | Thermography
Raised Printing takes many forms. The objective is to create a textured feel to printing – logos, lettering, design elements – and give them an almost 3-dimensional effect. Thermo, thermography and engraving are also possibilities to achieve the pushed-up effect of raised printing. Deboss and debossment, if applied specifically, can created a raised-ink or raised-printing effect in the sense of a negative relief. Engraving, similarly, creates a raised printing, pushed-up, textured typography feel. Most applications of raised printing on paper have an mirror-reverse effect on the back of the paper. This means that the raised, pushed-up texture of a technique like an emboss or embossment appears as a pushed-in, indented texture on the opposite side of the paper. This reverse effect of the raised ink printing can be incorporated to be an intentional raised-up / pushed-in design feature that works on both sides of the paper. Or if the reverse effect of the pushed-in printing is undesirable, it can be masked over with an additional layer of paper such that only the raised printing element is visible. The benefit of raised ink printing is immediately apparent as soon as it’s felt on any variety of printed material – business cards, wedding invitations, announcements, stationery – the raised, pushed-up texture is highly tactile and visually dimensional. New York City loves raised printing.