Embossing is a type of raised printing that involves pushing the logo or typography details upward from the back with a brass or copper plate. In it’s simplest form, the blind emboss, only the paper is raised, creating a subtle yet stunning effect against a smooth or textured background. Registered Embossing adds metallic foil or ink into the mix, so the printing is raised above the surrounding artwork. The registered emboss technique requires 2 processes, the first step is to print, and the second is to emboss. It works great for logo printing since it allows for only certain parts of the design to be raised, adding emphasis to important areas. Embossing is available at Publicide’s NYC Print Shop for use with custom business cards, stationery, garment tags, pocket folders and more!
For the tone-on-tone look of blind embossing, choose light, medium, or dark paper—each has it’s own benefits! Keep in mind that embossing achieves its subtle beauty through the creation of the highlights + shadows that define the image. Black paper, while stunning, decreases contrast range to create the most subtle whisper. To boost the effect, we sometimes recommend printing black-on-black to push further into the darkness! A gloss black foil, embossed on a black business card is not a card that will soon be forgotten.
On the brighter side, colored papers work great for blind embossing, and are given an additional boost by combining the emboss with clear gloss foil stamping. The clear gloss creates a raised gloss look that is very eye catching!
For multi-process specialty printing projects, Registered Embossing is a go-to favorite. An offset print logo pushed up above the rest of the page makes a strong statement. Foil stamping is our preferred print base method for registered embossing. The foil printing registers perfectly, as well as providing a pliable metallic print surface that can accept the pressure required for embossing. In addition to its visual appeal, a registered emboss is a great way to add value to corporate business cards and other stationery items used regularly. Publicide can print up a year’s supply of blank cards, then imprint them with contact or event information as needed. Embossing requires expensive diemaking and elaborate press setups, so it is best to print as many pieces as possible at one time—printing blanks is a great way to maximize the spend on a printing budget.
SCULPTURED EMBOSSING | MULTILEVEL
Sculptured Embossing is the highest achievement in emboss art, requiring a CNC machined brass die that is carved into multiple levels. Think of holiday greeting cards and elaborately embossed book covers, but keep in mind that even a simple logo can benefit from a trip through the sculptured emboss diemaking process. The most basic offering, the Raised Round, creates a rounded 3 dimensional shape for lettering and simple artwork. Beyond that, multilevel, stepped artwork and detailed illustrations can be created using this method. Along with being the most exquisite, sculptured embossing is also the most expensive, with simple brass dies costing hundreds of dollars, and more elaborately carved ones costing thousands! We need complete artwork to quote these projects so please send through your design with all requests!
SINGLE SIDED vs DOUBLE SIDED EMBOSSING
Embossing uses 2 plates to achieve lift-off, one plate pressed from the back into a second plate on the front. By design, embossing is a 2-sided process, so the mirror image of the raise print on the front is visible on the back, pressed in as a deboss. For some print designs this is ideal, but for those requiring a smooth reverse, some additional work is necessary. For single-sided embosses, we recommend gluing a second sheet of paper onto the back of the embossed card. This takes care of 99% of the visibility of the emboss on the front side, but beware: single-sided embosses tend to lose some of their height so the final effect can be less dramatic than the same artwork rendered as a double-sided emboss.
PRICING + PRINT PRODUCTION NOTES
Pricing for embossing is based on quantity, paper type and the number of processes and machines that will be used in creating your order. More elaborate and custom print specs cost considerably more than standard orders, so it’s important to get your quote before proceeding. Production time varies with order complexity and our seasonal workload but our elastic schedule allows for very fast rush prints when required, though rush charges apply. Turnaround time is calculated from the date of PDF proof approval. If your embossing project has a hard due-date please let us know when making your request. Email us with your design file or specs to receive a custom quote for your printing project. All projects must have a custom quote number to proceed.
Some embossing specs are available for rush printing service. To inquire about a rush job, please email artwork, print specifications and desired completion date ASAP to firstname.lastname@example.org. If we’re able to accommodate your schedule we will reply with pricing and additional costs for the rush. Rush black card printing is one of our specialties but please be aware that every moment counts in a rush print schedule. Some jobs will require additional shifts and weekend work to finish on time so the price can be significantly higher than jobs on a regular schedule.